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Do entrepreneurs who have successfully raised money from angel investors follow any methodology or routine?

Post Series: Q&A

What helped, what didn’t? How did you act in successful pitches?

Ex. Made a business plan/presentation and just pitched as many people that I could think of, asked for referrals, etc…


Rob’s Answer

Treat a capital raise like a marketing and sales strategy; your company is a product when you are raising capital.

I would suggest these basic steps:

  1. Identify your target market
  2. Prepare your marketing plan and materials
  3. Prepare yourself sales cycle and pitch
  4. Follow up and close

There is no easy way to raise capital; it can be a full-time job.

If you need assistance, please feel free to reach out to me.

Robert Ritch

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