In today’s business environment the rules have changed and people are looking for open honest conversation! Customers buy from people they like and they want to know who you are; customers want to like and trust who they do business with. So give them what they want!
Tell them how your business got started.
Tell them about your mistakes and how you fixed them; people will reward effort and forgive mistakes as long as you do not make them a habit.
Tell them about your success; people love to hear a good success story.
Tell them about your customers and how your product or service has made them happy or meet their needs.