As a business owner, you’re optimistic. You want to grow your business, but it is important that you know how to select your target market and how to be appealing to them. There are a few tips that can be very helpful.
1: Make your business unique.
There are many businesses out there. Which means, starting out, you’re going to have a lot of competition. You don’t want to be just another “ME TOO,” you want to stand out. You want to say to your customers “This is something special.” That means offering something that the competition isn’t offering. Sometimes this means appealing to a smaller, more specific clientele with a more specialized service. For example, you may not be successful starting up a new movie theater. Movie theaters are dime-a-dozen, and even if you managed to situate yourself in an area where there is enough of a demographic to market to and little enough local competition to draw crowds, the movie studios still pocket most of the money you’d make. Therefore, it’s a hard business to get off the ground, but for example, if you began a small theater dedicated to showing classic science fiction and intellectual films, and offered coffee, you’d appeal much more to a young demographic. You’d have a much better cost-profit ratio. You’d have a smaller demographic, but that demographic would be very loyal to you. That particular demographic would find you much more appealing than your competition because you’re offering something unique and new to them. This technique involves adopting a “less-is-more” mentality.
2: Make your customers love you.
Not only should you offer something unique and fresh to your demographic, but you should also know how to treat them better and create a memorable experience. Offer the competitive pricing for your market, the best customer service, the most comfortable atmosphere. You may have to give some refunds or extras to establish a good rapport and customer service reputation with your clients. Doing so will be much more meaningful and go much further in the long-run. After all, the customers are who provide your income.
3: Take advantage of “Hot Button Topics.”
Know your customers. Know what makes them tick and what makes them angry. Know what they like and don’t like and then play to it as much as you can. For example, keeping with our movie theater example, let’s say you’re appealing to young people. Let’s say some of your customers hate the fact that at big movie theaters, a box of candy and drink costs $14. Play to that. Become their peer and advocate by being different and make it obvious that you are different. Emotion is the key element that you want to incorporate here. Humans are emotional!
4: Talk to your customers.
Let your customers know that you are here for them. Ask them what they want. Value their feedback. Let them know that you understand their frustrations and are here to serve them. If your customers know that you care about them and are willing to go out of your way to provide services and help to them, nothing will keep them away.
5: Be efficient.
Customers want to know that they are in good hands. That the company they’re giving loyalty to knows what they’re doing and how to do it well. Be the expert in your field. Do research on anything you don’t know and be as educated and competent regarding your work as you possibly can be.
6: Be passionate about your job.
Passion is the key in all of this. Pick a target demographic that you are passionate about as passion will always shine through and be apparent to your customers. Why? Because your passion will always go cause you to go the extra mile. The adage is true “If you love what you do, you’ll never work a day in your life.” Let be clear here, while being passionate about your product/service is a bonus; your passion should be targeted at your targeted client. Let’s face it, some products/services are very necessary but hard to get passionate about, but if you are passionate about your customer you will love what you do.
If you follow these steps and put your heart out for your customers, that will be apparent to them and the entire world.