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Template for creating a competition-crushing marketing message

Below you find a template for a competition-crushing marketing message.

1. Open with an attention-grabbing, interrupting headline or opening paragraph focused on a problem, fear, frustration or concern

2. Engage by promising a solution to the problem in the opener (focus on the benefits and the likely outcome they will experience)

3. Give them a reason to purchase

4. Tell them what you will do to help them gain the benefits

5. Be specific about the actions they will take

6. Offer them a compelling bonus or some form of additional incentive (when practical)

7. Reverse their potential risk using powerful guarantees

8. End with a PS (use it to restate the benefits)

Robert Ritch

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